Margo has a business that takes care of families and children and gives them direction and a home, so the logo had to be a warm and huggable wrap. A couple of parents and a child in the middle of the colors. We chose all the colors because there is no difference between the sexes and everyone can be himself and accept him as he is. Likewise, the person himself could be colorful in all respects and it was also important to convey in the logo that there is not only good and bad, so there is also not only black and white. Also gray and there is also yellow and blue and pink.